Ami headline analyzer9/12/2023 ![]() ![]() Involving them in your copy, and invoking their deeper thoughts. And the key to communication is being able to reach the client at an emotional level. Q: Why is it important to have a high EMV rating?Ī: Communication is the key of effective marketing. Hakim Chishti was invited to represent the United States. In all, more than 90 countries had their top scholars there. Most of the leading experts of the world were there. He first presented his research findings and theory of the sounds patterns at an international conference of experts on sound and Persian poetry. These are better said as "emotional" reactions, although the effect is subtle. Whereas sometimes meaning can be mistaken, the sound tones are always interpreted the same way by the emotions. His research found that there are these basic underlying harmonics, a tonality that flows through language, which are in many ways more profound and powerful than the dictionary meaning itself. government research scholar, and was living in the Near East, studying the roots of several languages, Persian, Aramaic, Hebrew, Arabic, Urdu and several others. Q: How did you determine which words have Emotional Marketing Value?Ī: Our research started back the late 1960s and early 1970s. The program uses special alogorithms to quickly compare the words of your headline with the words from the EMV Impact list. Q: How do you determine the Emotional Marketing Value (EMV) of a headline?Ī: We have developed a software program which has access to our EMV impact words. This short Q&A has been assembled for you to better understand the EMV system. The Advanced Marketing Institute's Headline Analyzer calculates the Emotional Marketing Value (EMV) of a headline. Thanks for your interest in the AMI Headline Analyzer. I'm guessing this is based on their research or something.Īfter that it just seems to total up the weight, divide by the number of words, multiply by 100, and output the percentage. A word like 'discover' gets 0, a word like 'revealing' gets 1, and a word like 'realize' gets 2. "Revealing Every Damn Secret You Need to Succeed Really Fabulously" - 110%Įdited in: "Revealing Every Damn Secret You Need To Succeed Instantly, and Really Fabulously Realize Dreams" - 107.14% (yeah this one stretches the realm of readability quite a bit)Įdited in: "Conveniently Revealing Every Secret You Need to Succeed Instantly and Fabulously Realize Each Dream You Never Thought Possible" - 18 words, 100%.Įssentially what this program really does seem to be doing is assigning a 'weight' to each word, the values seem to range from 0 to 2. "Realize Every Damn Secret You Need to Succeed" - 112.5% "Revealing Every Damn Secret You Need to Succeed" - 100% "Determine Every Damn Secret You Need to Succeed" -87.5% "Uncover Every Damn Secret You Need to Succeed" - 87.5% "Unearth Every Damn Secret You Need to Succeed" - 87.5% "Discover Every Damn Secret You Need to Succeed" - 87.5% (same as 'Discovering' Taking that 100% one: "Every Damn Secret You Need to Succeed" "Discover how the linden method will cure your anxiety" - 11.11%Īs you know, the headline is of prime importance and I sure could use more readership. "Is The Linden Method The Right Anxiety Treatment For You" - 30%Īnd one I just threw together for this test: "Dont Seek Anti-Depressant Drugs For Depression Help. "Dog Nutrition Tip - Choose Dog Bones Wisely" - 37.5% "Is Your Anxiety Disorder Caused by Insomnia" - 57% One of mine came up 57% but I really don't know why.ĭoes anyone have any idea what I can do to improve my headlines so they get a better score (and response from the reader)? The average score for most people is between 30% and 37%, while really good copywriters register up above the 50% range. In fact, most often it makes the rating worse, like 10% or 20%. You'd think it sounds straightforward, but even when I insert headlines that use emotional words, it doesn't improve the rating. It also says that the higher % you can get, and if you can cover all 3 categories, the better. Now, while the emotional rate receives the % score, it does tell you that your headline fits into other categories as well: intellectual and spiritual. ![]() From what I can gather, it's based on research into which words elicit an emotional response. For instance, they say your headline has an emotional rating of 30% based on the words used, but they don't tell you anywhere what words are considered emotional for their rating. The explanations they give as to how your headline rates does not tell you how to improve them. ![]() I recently discovered a free tool that rates your headlines: Advanced Marketing Institute - Headline Analyzer ![]()
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